Mission And Vision Of Etihad Airways Tourism Essay

Mission And Vision Of Etihad Airways Tourism Essay 1.  Ã‚  Ã‚  Ã‚   Identify the Mission and Vision of Etihad Airways. The national flag carrier of the UAE, Etihad Airways and its journey so far since its inception in 2003 have come a long way to exudes in class, quality and ample hospitality which were crucial for the airliner to create a competitive edge in the industry at large and in the market often known for its competitive environment. However, the bigger challenge is staying at the top and progressing further in such volatile market environment. Taking a tour of the company website (www.etihadairways.com) we come to the knowledge that Etihad and its services in the industry is at par with world class expectations. Hence it will be proper if we analyze all the relevant factors of the structural process of the company and how it functions day in and day out in setting a road map for itself to be recognized as one of the fastest growing national flag carrier of the UAE, and a competitor in the industry. And the following discussion relates to each aspect the macro-economics analysis, PESTLE concepts, and SWOT analysis. Mission and Vision of Etihad Airways Before we attempt to identify the vision and mission of Etihad airlines, it will be proper to relate on Etihad story and its making. In that essence, the corporate communication from the airliner part describes how in particular the airline is different from the maddening crowd. In addition to put pleasure back into flying is also one of the airliner motto and narrative of an account of their cultural aspects. (Etihadairways, 2010) We can further add that the vision of Etihad airline is also closely linked to its Arabian heritage in particular. Take for instance the corporate communication in that regard, which states that reflecting the national identity of the country and its Arabian heritage and hospitality is one dominant factor, where cultured approaches to hospitality, apart from considerate, generous and warm hospitality are at the roots of Etihad cultural blend. The vision of the airline is also to become one of the global airliners that exude a truly 21st century, where challenges, and changing environment, plus an engaging vision to break the convention, (Etihad, 2010) constitutes its deep rooted vision. Thus, Etihad Airways mission like any considerate corporate is to give a refreshing welcoming to their guest, where travel should be safe and secure in an environment that is friendly, and where global standards in both terms is practiced, be it hospitality or in the technical aspects in assuring a safe journey for its guests. (Etihad, 2010) 2.  Ã‚  Ã‚  Ã‚   How is the Macro-Environment of Etihad Airways in UAE? Analyze the influences of the PESTLE variables in the decision making. Macro-Environment of Etihad Airways in UAE In economic terms, macro-environment relates to factors that are uncontrollable and that which are fluctuating. Thus, in macro-economics sense, and when it concerns businesses, macro-level criteria includes objectively based variables and factors such as social, cultural, technological and the likes of political forces, languages, religion geography, economics blocs, (Mooij, 2004, p. 55) etc, which plays a significant role in deciding organizational comparative management in a global economy. Hence, it is no different when it concerns Etihad as well in that regard, given that market forces at times plays a crucial role in deciding the company strategies and its management, where the understanding of convergence and divergence at the macro-level is very important (Mooij, 2004, p. 56) especially for airliner that face a competitive environment in the global industry. Nonetheless, to be more precise in reflecting the macro-environment of Etihad Airways, news reports gives thumbs up for the Etihad in terms of macro-environment factorial aspects, given that the airline recently extended its market cap and global networks, where an agreement was singed with Yemen airways. (Karam, 2008)Hence in economic sense, the agreement with Yemen airlines will gives Etihad customers a higher hand in the two way travel and in the meantime it will also gives Yemen Airways customer an access to Etihad airways networks, say CEO of the company, James Hogan. (Karam, 2008) In such respect to the development of the macro-environment factors, it appears that Ethiad is very well placed in terms of its competitiveness. And the first quarter growth for the financial years ending 2010, Etihad reported a 25.4% jump in its growth, which as per industry wise comparison is way above, due to factors such as the increase in numbers of seats in Etihad, which is one crucial investment that decided the airline fate accordingly. (BIStaffReporter, 2010) Thus, the above news report is one good example to reflect the macro-environment of Etihad airways in UAE, and a fact that Etihad stood the test of time in macro-economic sense. Influences of the PESTLE variables in the decision making In the case of Etihad, it is assumed that decision making is also at the roots of management imbroglio. However, what surprises us is the fact that Etihad in all instances involving its strategies have come out with flying colors and success. That makes it curious to reflect on how the PESTLE variables influence decision making at Etihad. But what is a PESTLE variable? Understood in simple terms, PESTLE variable or PESTLE analysis of macro-environment reflect the macro economic concepts such as the one discussed above. In addition taxes, new laws and the likes of governmental policies etc, also influences firms decision making. (OxfordUniversityPress, 2007) Hence, A PESTEL variable constitutes the factors that are relevant to influence decision making. It can take the form of Political, Economic, Social, Technological, Environmental and finally Legal factors which defines the environment of a company. (OxfordUniversityPress, 2007) Laying emphasis to this notion, we can drive home the facts that Etihad Airways is in line with respecting all the environmental regulation while conducting business. The partnership with Masdar signed in 2009 is one crucial factor on the environmental front and decision reached in that regard. (EtihadAirways1, 2010) On the political factors, Etihad is known be compliant with local and foreign policy makers, be it in US, UK and in UAE. Moreover, on the legal factors, its influences are paramount concerning Etihad management. Moreover, technological and social aspects also take centre stage in influencing decision at Etihad, and the following SWOT analysis bears testimonial. 3.  Ã‚  Ã‚  Ã‚   Conduct a SWOT Analysis of the Internal and External environment of Etihad Airways. Concluding on SWOT analysis: The Internal and External environment of Etihad Airways Strength: The biggest strength of Etihad can be laid emphasis to its world class services. And as a competitor in the market, Etihad awards itself speaks volume on this front. (EtihadAirways2, 2010) Weakness: When it matter to Etihad weaker points, news report relates that its cargo division present some of it, given that revenue factors are also considerably made out from cargo operations. Without any strategic outline, cargo division suffers. However, with new leadership in line and strategic development undertaken, there is a positive scope that such weakness also can be overcome, say Etihad insiders. (KhaleejTimes, 2010) Opportunities: As we have related above, Etihad Airways is in the process of numerous agreements, be it with Yemen Airlines as related above, or the likes of expanding its destination far and wide in foreign markets. Hence, the international Air Service Contract awarded by the Federal Government of Australia very recently as reported in AmeInfo.com (AmeInfo, 2010) presents the opportunistic platform of the company, we can conclude. Threats: In the global environment, threats are paramount, especially concerning airline industry. In that respect, Etihad has taken special measure to update and keep it guest informed of any changes in regulation, be it in the domestic or international routes, (AmeInfo1, 2006) in order to avoid with any issue that may arise due to business threats.

Account for the success of pop music in Britain

Pop music is music charted by the number of sales, plays, etc that the song receives. It is not a particular genre or style of music, but simply the most popular for the tracked period of time, and usually targets a wide audience. To begin with I am going to discuss the history behind pop music from mid 1950's to the 1970's. In the mid-1950s, Britain was still feeling the pain of the war, with food and money shortages, and difficulty still part of daily life. Britain as a country was also in financial trouble, the economy was in bad shape. This was a grey time, and young British people/ British ‘kids' had no dreams, and they could only copy the images which they saw on television or in the media from the life of kids in America. These young Americans would be driving their own cars, and wearing the latest fashionable clothes. The British youth would watch and hear the latest ‘Rock ‘N Roll' music sounds from the States with artists such as Elvis Presley. During the 1950's British children had no a separate youth culture from their parents. The transition between child and adult was nothing huge or spectacular. The way that young people dressed was almost the same as their parents. They were not a separate group with their own values and customs. British youth culture was small, and was totally dominated by American trends and styles. The British music industry in the 1950's relied heavily on American music which led to British copies, of American-style music. The music industry was controlled from London but was out of touch with the needs and wants of the youth of Britain. However, even in this atmosphere, a uniquely ‘British' musical trend emerged in late 1956-57; this was called ‘Skiffle', (a kind of simple folk music played by a small group (friends), mainly with rhythmic accompaniment, usually a washboard to a singing guitarist). This simple style was easy for teenagers to play, just one guitar, and someone who could vaguely keep a rhythm on a washboard. Skiffle was made famous by Glasgow-born Lonnie Donegan. Lonnie was hugely popular and, an inspiration to the musical youth of Britain. There are many famous musicians and groups e.g. Eric Clapton (is an English blues-rock guitarist, singer, songwriter and co mposer. He is one of the most successful musicians of the 20th centuryy) who all say that Lonnie Donegan was a big influence on them. Music was different between the South of London compared to the North. In the cities outside of London, especially Liverpool, but also Birmingham, Manchester, and Newcastle had a musical revolution. In Liverpool, a ‘music culture' very different and separate from London was happening. In the North, the kids loved Rhythm ‘N' Blues, and Rock ‘N Roll, not the easy listening music that they had in the south. By the early 1960's northern cities had a large and highly competitive band scene emerging in which hundreds of ‘local' bands tried to find and perform the latest imported songs from America. Indeed it is often said that American Blues music, the music of black people, was originally from America but was found not popular but when it came over to Britain it succeeded to be popular and that's when Americans accepted it and then began to like it. In Liverpool, the music they played was a mix of the American music with a touch of the ‘Mersey' and ‘Liverpool' individualism. The concept of a ‘Mersey beat' was born. By the 1960's there were so many great groups in this Mersey scene such as ‘The Beatles' and everyone young in Britain decided they were number one. The Beatles went to America, and once The Beatles had ‘cracked' the American market, their success just kept flowing. Suddenly Britain, (mainly London), was ‘swinging', in the ‘swinging 60's'. Britain became the centre of the music and fashion world. There was a genuine energy, creativity and optimism which was totally the opposite of the mood of a few years before. The economy that influenced the music industry; in the early 1960's, the economy of Britain took off. Britain became a rich country; everybody had jobs and money, including the young people. In particular the youth of Britain had started to get more money, and acquire spending power and became independent. This meant that they bought more clothes and records. Young people became big business, and record companies and fashion companies wanted young people to buy their products and so advertising the message of youth. Britain succeeded largely when the US president John F. Kennedy was assassinated and it left America in a state of shock, without a sense of direction and vulnerable. The Americans looked to England for musical and artistic inspiration, and so Britain became dominant within the music industry. The impact of US films and music inspired a series of spectacular and distinctly British youth subcultures from the mid-50's to the late-70's. Many groups decided to drop out of British society. They decided to make their own small societies in Britain. Some wanted to change the whole country as well. In 1953 became the creation of ‘Teddy Boys/Girls' this was the first youth group in Britain. They dressed with a Rockabilly' style and with ‘quiffs', influenced by Elvis Presley, accessories such as flick-knives, crepe sole shoes, and they were typically from working-class London. They were not so revolutionary but rather violent. Therefore in Britain in the 1950's there was no real pop or rock music however in 1960's pop and rock music in Britain was the biggest, or second biggest revolution in the world. The culture of the 1960's was the hippies. The hippy values were a reaction to ‘money' and ‘normality'. These values were peace and love. The music of their interest was ‘The Beatles', ‘The Who', and ‘Jimmy Hendrix'. In 1963 became the ‘Mods' a Jamaican-rude boy/Italian-cool style, and US soul. The music that interested them were; ‘The small faces', ‘The who' and ‘Scooters'. This group were typically from a working-class background in London. The type of fashion they led was Fashion-Green army parkas, and Italian suits. In 1976-1979 became ‘The Punks', their interest was of artists such as ‘Sex pistols', ‘The clash' and ‘Bondage'. Their led a fashion of leather jackets and trousers with a ripped effect held back with safety pins. The 1980's was the return influences of pop which was having a greater impact in this decade than ever before. Hits in the US charts came from the UK, from artists such as â€Å"George Michael -Careless Whisper†, â€Å"Wham-Wake Me Up Before You Go Go† (both 1984), â€Å"George Harrison-Got My Mind Set on You† and â€Å"Rick Astley-Never Gonna Give You Up† (both 1988). The rock genre delivered a good number of pop hits this decade, with bands otherwise protective of their roots delivering briefly into commercialism. An example is a British-American rock band â€Å"Foreigner- I Want to Know What Love Is† (1985). One of the big trends in UK pop music this decade was the success of the boy band and girl band's, with early successes being Manchester's Take That and Ireland's Boyzone. The Spice Girls had their first hits in 1996 and dominated the next few years with many hit singles, and by the end of the decade there were many others, from boy bands Westlife and Five to girl bands B*Witched and All Saints. Many popular songs came from female artists. A few of the most significant are ‘Sinead O'Connor- Nothing compares to you' (1990), and the ‘Spice Girls- Wannabe' (1996). Following-up on the positive results of the eighties, songs from movie soundtracks continued to be popular. Defining hits of the genre include ‘Bryan Adams- Everything I do (I do it for you)' for Robin Hood: Prince Of Thieves (1991). Pop became truly international in the nineties, with hits coming from diverse and distant locations but from Britain was; ‘Chesney Hawkes- The one and only' (1991), and ‘Babylon Zoo- Spaceman' (1996). Plus one of the best selling singles of all time, ‘Elton John- Candle in the Wind' (1997); Other British success was of the Spice Girls who have since become Pop icons, with Global hits such as â€Å"Wannabe† and â€Å"2 Become 1†. In the first decade of the twenty-first century Female singers have had a big successful influence on the pop music, with rhythmic ballads, hip hop pieces and dance tracks, some include; ‘Dannii Minogue- I begin to wonder', and ‘Sophie Ellis Bextor- Murder on the dance floor' both in 2001. A female band called ‘Girls Aloud' created by ITV1 talent show Popstars: The Rivals in 2002. Have become one of the most successful British pop groups of the decade, with a record-breaking 18 consecutive Top 10 singles (including three number ones) and five platinum albums (including a number one). They are Smash Hits poll winners, have won a TMF Award and have been nominated for two BRIT Awards. Girls Aloud hold the record for the shortest time between formation and reaching number one in the UK Charts (with their platinum-selling dà ¯Ã‚ ¿Ã‚ ½but single â€Å"Sound of the Underground†), and have since become one of the few reality television groups to achieve continued success. For a contemporary pop group manufactured on reality television they have received unprecedented praise from broadsheet newspapers and the rock music press, with publications including the Observer Music Monthly and the NME giving their music rave reviews. The Observer has referred to â€Å"Bio logy† as the single of the decade. Traditional rock and modern rock made forays into pop with consecrated artists and newcomers both introducing songs to the pop music, ‘Franz Ferdinand-Take me out' was a good example. Franz Ferdinand is an indie rock band that formed in Glasgow, Scotland in 2001. The band first experienced chart success when their second single â€Å"Take Me Out† which I mentioned above reached #3 in the UK Charts, followed by their debut album Franz Ferdinand which debuted on the UK album chart at #3. Entirely digital productions integrated new technology and sounds, and as electronic (electro) dance music entered the mainstream, pop artists started using producers and re-mixers which contributed their styles to the genre an example were the ‘Gorillaz-Feel good inc'. Britain hit the pop charts with artists such as ‘Robbie Williams-feel good' (2003), ‘James Blunt- You're beautiful' (2005), and ‘James Morrison- You give me something' (2006). I conclude that Britain have been very successful within pop music, but with a very competitive competition against America. I personally felt that for each decade Britain increased their success within pop and it was down to many aspects but mainly to the talented artists in Britain and the individuality within the music itself.

Strategic Capital Management,  Llc

HBS  Case  9? 202? 024   Strategic  Capital  Management,  LLC Instruction  for  the  Case  Report The  case  report  carries  10  marks  and  should  follow  the  structure  suggested  below. It   should  have  at  most  6  pages  including  the  cover  page,  and  should  be  printed  with  line  space   1. 5  lines  and  font  size  12. The  cover  page  should  contain  the  name  of  the  group,  student   name  and  ID  number. There  is  one  mark  for  the  clarity  of  the  writing. Note  that  lecturers   will  help  you  to  clarify  conceptual  issues  but  not  specific  case  questions  and  calculations.The  report  is  due  at  5pm  Friday  March  29  in  the  submission  box  on  Level  3  of  Block  D. No  electronic  submission  will  be  accepted. Late  submission  carries  point  deduction:  5  marks   for  1? day  (or  less)  overdue,  8  marks  for  2? day  overdue,  and  all  10  marks  for  3? day  (or  more)   overdue. Exception  will  be  considered  only  for  medical  reasons. Case  Report  Structure:   I. Case  background  (0. 5  mark)   ? II. ? III. ? Create  a  table  with  the  key  dates,  events,  and  decisions  to  be  made.Investing  in  hedge  funds  Ã‚  (1  mark)   Key  differences  with  mutual  funds  in  terms  of  investment  strategy,  risk,  and  reward. Arbitrage  opportunity  (2  mark)   Was  there  an  arbitrage  opportunity  on  Dec  9? What  should  be  the  arbitrage   transactions  (long  or  short  in  each  stock,  number  of  Ubid  shares  for  each  share  of   Creative  Computers)? ? Elena  is  required  to  post  cash  collateral  for  her  short  position. Should  she  borrow  to   purchase  Creative  Computers  (CC)? The  initial  margin  is  50%  for  both  long  and  short

Marshall University Admissions ACT, Acceptance Rate...

Financial Analysis Hertzs K Annual Form - 1321 Words

Financial Analysis Hertz’s financial statements will be broken down into the key ratios necessary to make investment recommendations. Using a time-series analysis on the trends of these ratios over time, we’ll get a good representation on Hertz’s financial health. First, raw data will be presented based on the findings found on Hertz’s 10-K annual form, as well as diving further into specific key ratios following the raw data. Hertz Global Holdings, Inc. (HTZ): Risk Ratios Short-Term Liquidity Risk Revenues to Cash: This ratio has been steadily, and aggressively increasing over the 3 year period averaging about 70% increase. Days Revenue in Cash: There is a constant decline in this ratio, with an average loss of 40%. Current Ratio: There is a slight positive increasing trend in this ratio, with over 4% growth from 2011-2013. Quick Ratio: This ratio is decreasing slightly per year, with an average of a 4% loss. Operating Cash Flow to Current Liabilities Ratio: Hertz has a positive trend with this ratio, at 106% in 2013. Hertz is finally to the point where it could cover its short-term liabilities with cash flow from their operations. Working Capital Turnover Accounts Receivable Turnover: This ratio decreased, but had a substantial jump to be at 6.35 in 2013. Days Accounts Receivable: Hertz managed to decrease this ratio by 12% over the time frame, meaning they are decreasing the days taken to get their receivables, which is great since their AR turnover increased.

Tobacco Control Policy - 910 Words

In the UK, smoking persists as the leading cause of avoidable death and disability and a key modifiable risk factor for the development of a range of diseases including cardiovascular disease, chronic obstructive airways disease and some cancers (WHO, 2008; Murray et al., 2013). However, despite a reported decline in smoking prevalence in the UK (ONS, 2016), levels of smoking in prisoner groups are two to three times greater than in the general population and have remained intractably high (Singleton et al., 1999; Lester et al., 2003; Papadodima at al., 2009). As a consequence, prison populations experience far worse health outcomes than in the general population (Biswanger et al., 2014) and subsequently tobacco control policy in prisons†¦show more content†¦This study aims to facilitate a greater understanding of the deeper meanings of smoking in the context of a prison environment by examining both prisoners’ and prison staff’s experience of smoking in a pris on setting and, in the context of these experiences, exploring the perceptions of the impact of a total smoking ban. The setting for this study is HMP Belmarsh, a high secure prison in the Borough of Greenwich, South East London. The study will add to the relatively scarce prison-based, tobacco related evidence and provide valuable insight relevant to the roll out of national smoke-free policy. 2 Background 2.1 Smoking prevalence, its burden and links to health inequalities Smoking prevalence has declined in the UK population from 27% in 2000 to 16.9% in 2015 (ONS, 2016), however, these reductions have not been mirrored in all parts of society. Smoking prevalence in prisons has remained intractably high (60-80%) and is two to three times greater than in the general population (Singleton et al., 1999; Lester et al., 2003; Papadodima at al., 2009). The harmful effects of tobacco, including second-hand smoke, are widely reported (WHO, 2008; US Department of Health and Human Services, 2006; SCOTH, 2004) and are the leading cause of preventable deaths in the UK (Murray et al., 2013). 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Marketing Project Proposal (Hk Vita free essay sample

) To analyze the Marketing Strategy of the Vitasoy and its Future Expansion through Product Diversification in Hong Kong By Project Proposal Presented to In Partial Fulfillment of the Requirements For Higher Diploma in Marketing 2011/12 Objectives of the project Vitasoy started its development from soymilk, although it has developed a lot of drinks besides soymilk. The target market of Vitasoy is the Hong Kong citizens. In Hong Kong, the value stated in above could perform with others drinks, such as Coca-Cola, Ribena, etc.The market of soft drinks nowadays is getting saturated, so we are going to investigate the feasibility of developing new products and hence enlarge the market share for the future expansion. On the other hand, we would like to analyze their products for reconstruction of the product lines Background for the study Vitasoy has done lots of researches on the products in order to keep its leadership position in Hong Kong. We will write a custom essay sample on Marketing Project Proposal (Hk Vita or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page However the soft drinks market is getting saturated. Actually products have been introduced to the market not only soft drinks, but also some kinds of food.The sub brand San Sui provides some soy related products like tofu. When we aware the situation, the number of competitors grows very fast, lots of the soft drinks are introduced into the market. Vitasoy should not only develop the new favors, Vitasoy has to create some new products, in order to keep the competitiveness in the field. Hence, we are going to do the analysis on the feasibility of product diversification some un-popular products from the existing product lines will be explore through the data analysis in our summary.We also study Vitasoy’s past marketing strategy to find out the expectation of the public and the future marketing direction. Literature Review The literature review let us analyze Vitasoy’s past marketing strategies, and understand more about Vitasoy’s history and other basic information. So reading the literature review is very useful and important. After reading the literature review, we can easily to collect the useful information and build up the basic concept about our topic. Also, reading the literature review not only get the basic information, but also the useful secondary information.This information has already generalized by others, so we can easily to get the main idea. When we are doing this project, this information can guide us to handle it. The Methodologies 1. Questionnaire survey For the questionnaires’ result, we will mainly collect data about the perception of customers on Vitasoy’s products and the image of Vitasoy. Also, for the literature review, we will focus on the news, surveys and other reports about the Vitasoy. In the questionnaires, it has so many benefits in our project.First of all, the questionnaires can give us the primary information. The primary information let us understand more about the market’s needs and wants. This gives us the information to know which products make Vitasoy more successful. Also, we know more about the different consumers’ needs and wants, such as the high income people. Beside, the questionnaire lets us to collect much information and data more efficiently, so we can save time and resource for collecting it. In this point, we will have much time to handle the information and data.Before collecting the information and data, we need to design the questions. The questions should be standardized for the easy processing of data. 3. 1 Research Questions 1) Why is Vitasoy successful in Hong Kong in the following aspects? a) Price b)Good Taste c)Nice Package 2) What is the critical factor when you buy the products of Vitasoy? 3) Under the same product category, which brand will you choose? 4) Through which channel will you buy the company’s product? 5) Within each product line of Vitasoy, which product does you like most? 3. Population and population size The population is Hong Kong citizens, and the population size is 7 million 3. Sample size The sample size of our project is 400 samples at 95% level of confidence. 4. Sampling method Simple random sampling method Anticipated Problems Suggested Solutions The first anticipated problem is the difficulties to cover interviewees in all ages. Since the online questionnaire are not applicable to all the people, as the elderly are not familiar with the usage of computer, so written questionnaire are used to tackle this problem.The second anticipated problem is the statistical error arose from the analysis of the questionnaire. In order to solve this, the questions needed to be stated clearly and specifically. Foreseeable Contributions from the Study Limitations of the Project The foreseeable contribution from the study could divide into the two aspects, the company and us. For the company, Vitasoy has developed and entered into the mature stage for a long time. As the market is saturated, we would like to suggest Vitasoy to develop new products for maintaining its competiveness and market share.